International and global marketing:concepts and cases
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Group Author: | ; |
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Published: |
Irwin/McGraw Hill,
|
Publisher Address: | Boston, Mass. |
Publication Dates: | c1998. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Series: |
The Irwin/McGraw-Hill series in marketing |
Subjects: | |
Carrier Form: | xvi, 439 p.: ill. ; 24 cm. |
ISBN: | 0256218943 (pbk. : alk. paper) |
Index Number: | F746 |
CLC: | F746.12 |
Call Number: | F746.12/I61/2nd ed./ |
Contents: | Includes bibliographical references. |