Screen LibraryThe globalization of advertising：agencies, cities and spaces of creativity
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| Group Author: | |
|---|---|
| Published: |
Routledge,
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| Publisher Address: | London New York |
| Publication Dates: | 2011. |
| Literature type: | Book |
| Language: | English |
| Series: |
Routledge studies in human geography ; 34 |
| Subjects: | |
| Carrier Form: | xi, 189 p.: ill., maps ; 24 cm. |
| ISBN: |
9780415567169 (hardback : alk. paper) 0415567165 (hardback : alk. paper) |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/G562-1 |
| Contents: |
Includes bibliographical references and index. Situating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- Agencies and advertising globalization : coordinating interactions with clients and consumers -- Agency - city relationships in advertising globalization -- New York City : from centre of global advertising to a global advertising centre -- Los Angeles : a paradoxically "local" creative city -- Detroit : market change and a city falling outside of the global space economy -- Coda : agencies, cities, and recession -- Conclusions : advertising agencies and cities in the space economy. This text unpacks the contemporary structure and spatial organization of global advertising agencies and reveals how global agencies operate as transnationally integrated organizations. It focuses on how the role of New York, Detroit and Los Angeles in advertising work has changed radically over the years. |