Screen LibraryHandbook of culture and consumer behavior /
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| Group Author: | ; |
|---|---|
| Published: |
Oxford University Press,
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| Publisher Address: | New York, NY : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Series: |
Frontiers of culture and psychology
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| Subjects: | |
| Carrier Form: | viii, 360 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780199388523 0199388520 9780199388516 0199388512 |
| Index Number: | HF5415 |
| CLC: | F713.55-62 |
| Call Number: | F713.55-62/H236-3 |
| Contents: | Chapter 1: History of Culture and Consumer Behavior and Future Research Directions / Sharon Ng and Angela Y. Lee -- Part I: Worldview, Knowledge Structure, and Emotion -- Chapter 2: Cultural Worldview and Cognition / Virginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. Jacobson -- Chapter 3: Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior / Robert S. Wyer, Jr. -- Chapter 4: Consumer Behavior, Culture, and Emotion / Jeanne L. Tsai, Louise Chim, and Tamara Sims -- Chapter 5: Categories of Cultural Variations / Sharon Shavitt and Minkyung Koo -- Part |