让创意更有黏性:创意直抵人心的六条路径 = Made to stick:why some ideas survive and others die
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Main Authors: | ; |
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Group Author: | |
Published: |
中信出版社
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Publisher Address: | 北京 |
Publication Dates: | 2014 |
Literature type: | Book |
Language: | Chinese |
Edition: | 3版 |
Subjects: | |
Carrier Form: | 290页: ; 24cm |
ISBN: | 978-7-5086-4279-6 |
Index Number: | B804 |
CLC: | B804.4-49 |
Call Number: | B804.4-49/4263 |