让创意更有黏性:创意直抵人心的六条路径 = Made to stick:why some ideas survive and others die

Saved in:
Bibliographic Details
Main Authors: 美 希思 Heath, C. ((美)奇普·希思, 丹·希思著); 美 希思 Heath, D.
Group Author: 姜奕晖 (译)
Published: 中信出版社
Publisher Address: 北京
Publication Dates: 2014
Literature type: Book
Language: Chinese
Edition: 3版
Subjects:
Carrier Form: 290页: ; 24cm
ISBN: 978-7-5086-4279-6
Index Number: B804
CLC: B804.4-49
Call Number: B804.4-49/4263