Screen Library报业MBA发行战术案例分析
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| Main Authors: | ; |
|---|---|
| Corporate Authors: | ; |
| Group Author: | |
| Published: |
浙江文艺出版社
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| Publisher Address: | 杭州 |
| Publication Dates: | 2008 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 195页: 图 ; 24cm |
| ISBN: | 978-7-5339-2669-4 |
| Index Number: | G215 |
| CLC: | G215 |
| Call Number: | G215/4416 |
| Contents: | 本书分为市场策略、发行业务、发行管理三个部分。介绍了《都市快报》发行原生态记录、《楚天金报》发行策略浅析、“小红帽”市场零售整合营销策略、“小红帽”十年活动纪实等内容。 |