E-commerce adoption and small business in the global marketplace : tools for optimization /

This book focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Thomas, Brychan, 1955-; Simmons, Geoff, 1971-
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: 2010.
Literature type: eBook
Language: English
Subjects:
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-998-4
Summary: This book focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new
Carrier Form: PDFs (xxv, 343 pages) : illustrations
Bibliography: Includes bibliographical references and index.
ISBN: 9781605669991 (ebook)
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5548
CLC: F713.36
Contents: 1. Facilitating e-commerce adoption / Marta Raus, Roman Boutellier -- 2. E-commerce trading patterns within the SME sector / Paul Jones, Gary Packham, David Pickernell, Paul Beynon-Davies -- 3. E-crime and non-compliance with government regulations on e
14. Multichannel integration for small and medium retailers / Daniela Andreini -- 15. E-fulfilment and offshore centres / Simon McCarthy, Brychan Thomas, Geoff Simmons.