Les clés du marketing

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Bibliographic Details
Main Authors: Kotler Philip (Philip Kotler ; traduit de l'américain par Marie-France Pavillet.)
Group Author: Pavillet Marie-France (trad.)
Published: Pearson Education,
Publisher Address: Paris
Publication Dates: 2003.
Literature type: Book
Language: French
Subjects:
Item Description: Marketing insights from A to Z.
Carrier Form: vi, 201 p.: ; 24 cm.
ISBN: 2744060534
Index Number: F713
CLC: F713.5
Call Number: F713.5/K874-3
Contents: Trad. de : "Marketing insights from A to Z".
Bibliogr.: p. [189]-191. Index.