Screen Library创意的基本修炼：7步创意测试法 = The really good idea test
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| Main Authors: | |
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| Group Author: | |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2023 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 10,235页: 图 ; 21cm |
| ISBN: | 978-7-111-71587-0 |
| Index Number: | J0 |
| CLC: | J0-02 |
| Call Number: | J0-02/3142 |
| Contents: | 本书介绍了一种简单易行的创意测试方式——金点子测试，即包含提出假设、识别风险、创建问题、寻找受访者、标准和目标、实施访谈、分析和判断在内的7步创意测试法。 |