创意的基本修炼:7步创意测试法 = The really good idea test
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Main Authors: | |
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Group Author: | |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2023 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 10,235页: 图 ; 21cm |
ISBN: | 978-7-111-71587-0 |
Index Number: | J0 |
CLC: | J0-02 |
Call Number: | J0-02/3142 |
Contents: | 本书介绍了一种简单易行的创意测试方式——金点子测试,即包含提出假设、识别风险、创建问题、寻找受访者、标准和目标、实施访谈、分析和判断在内的7步创意测试法。 |