The psychology of entertainment media:blurring the lines between entertainment and persuasion
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Corporate Authors: | |
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Group Author: | |
Published: |
Lawrence Erlbaum,
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Publisher Address: | Mahwah, N.J. |
Publication Dates: | 2004. |
Literature type: | Book |
Language: | English |
Series: |
Advertising and consumer psychology |
Subjects: | |
Online Access: |
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99679 |
Carrier Form: | xvi, 360 p.: ill. ; 24 cm. |
ISBN: |
1410609367 (electronic bk.) 9781410609366 (electronic bk.) |
Index Number: | F713 |
CLC: |
F713.80 G206.3-05 |
Contents: | Includes bibliographical references and indexes. |