Screen LibraryThe psychology of entertainment media：blurring the lines between entertainment and persuasion
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| Corporate Authors: | |
|---|---|
| Group Author: | |
| Published: |
Lawrence Erlbaum,
|
| Publisher Address: | Mahwah, N.J. |
| Publication Dates: | 2004. |
| Literature type: | Book |
| Language: | English |
| Series: |
Advertising and consumer psychology |
| Subjects: | |
| Online Access: |
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99679 |
| Carrier Form: | xvi, 360 p.: ill. ; 24 cm. |
| ISBN: |
1410609367 (electronic bk.) 9781410609366 (electronic bk.) |
| Index Number: | F713 |
| CLC: |
F713.80 G206.3-05 |
| Contents: | Includes bibliographical references and indexes. |