Great answers to tough marketing questions

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Bibliographic Details
Main Authors: Smith P. R (Paul Russell), 1957-
Published: Kogan Page,
Publisher Address: London Sterling, VA
Publication Dates: 2003.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Carrier Form: xv, 298 p.: ill. ; 24 cm.
ISBN: 0749440228 (pbk.)
Index Number: F713
CLC: F713.5
F713.50
Call Number: F713.5/S656/2nd.ed.
Contents: Includes bibliographical references and index.