Transmedia marketing : from film and tv to games and digital media /

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Bibliographic Details
Main Authors: Zeiser, Anne
Published: Focal Press,
Publisher Address: Burlington, MA :
Publication Dates: 2015.
Literature type: Book
Language: English
Subjects:
Item Description: Includes index.
Carrier Form: xvii, 450 pages : corlor illustrations ; 24 cm
ISBN: 9780415716116 (paperback) :
041571611X (paperback)
Index Number: P96
CLC: G206.3
Call Number: G206.3/Z47