Screen LibrarySustainable marketing, branding, and reputation management : strategies for a greener future /
"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such...
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| Group Author: | ; ; ; |
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| Published: |
IGI Global, Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2023] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"-- |
| Item Description: | "Premier reference source." |
| Carrier Form: | xxvi, 670 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9798369300190 9789798369308 9798369300 |
| Index Number: | HF5413 |
| CLC: | F713.50-05 |
| Call Number: | F713.50-05/S964 |