Screen LibraryNew products management
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| Main Authors: | |
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| Group Author: | |
| Published: |
McGraw-Hill,
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| Publisher Address: | Boston |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Edition: | 7th ed. |
| Series: |
The Irwin/McGraw-Hill series in finance, insurance and real estate |
| Subjects: | |
| Carrier Form: | xx, 567 p.: ill. ; 24 cm. |
| ISBN: | 0072471638 (hc. : alk. paper) |
| Index Number: | F273 |
| CLC: |
F273.1 TB497 F406.3 |
| Call Number: | F273.1/C899/7th.ed. |
| Contents: |
Includes bibliographical references and index. Overview and Opportunity Identification/Selection -- The Menu -- The New Products Process -- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation -- Preparation and Alternatives -- Problem-Based Ideation -- Analytical Attribute Approaches: Introduction and Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques -- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management -- Special Issues in Development -- Product Use Testing -- Launch -- Strategic Launch Planning -- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued: Controlled Sales and Full Sale -- Launch Management -- Public Policy Issues. |