Screen Library现代广告写作
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| Main Authors: | ; ; |
|---|---|
| Published: |
蓝天出版社 1996重印
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| Publisher Address: | 北京 |
| Publication Dates: | 1995 1996重印 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 2版 |
| Series: |
现代应用写作丛书 |
| Subjects: | |
| Carrier Form: | 258页: ; 19cm |
| ISBN: | 7-80081-308-8 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/4432 |
| Contents: | 本书阐述了广告的概念和种类、广告活动的功能、广告策划、广告设计等,对新闻体广告、说明体广告、证明体广告、电视广告、报刊广告等近百种文体的撰写技巧进行了研究。 |