Screen Library一本书教你打造超级爆款IP
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| Main Authors: | |
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| Published: |
清华大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2017 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 239页: 图 ; 24cm |
| ISBN: | 978-7-302-47656-6 |
| Index Number: | F713 |
| CLC: | F713.365.2 |
| Call Number: | F713.365.2/4912 |
| Contents: | 本书包括“IP热潮：互联网时代的IP”“IP内涵：热潮背后的秘密”“IP价值：发现挖掘IP价值”“IP打造：从无到有打造IP”“IP开发：IP的商业化开发”等内容。 |