Shortcut your startup : speed up success with unconventional advice from the trenches /

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Bibliographic Details
Main Authors: Reum, Courtney
Group Author: Reum, Carter
Published: Gallery Books,
Publisher Address: New York :
Publication Dates: 2018.
Literature type: Book
Language: English
Subjects:
Item Description: Includes index.
Carrier Form: viii, 246 pages : illustartions ; 23 cm
ISBN: 9781501193361 (paperback) :
1501193368 (paperback)
CLC: F276.3
Call Number: F276.3/R444
Contents: Part 1: prelaunch -- Get into the trenches : investigation -- Know if you're a speedboat or a sailboat : business strategy -- Obsessively take advantage of your unfair advantages : market differentiation -- Part 2 : running the business -- Do what you do best, and outsource the rest : specialization -- Build in flexibility and a diversified focus : iterations and pivots -- Think milestones, not time : operational efficiency -- Nail it before you scale it : model refinement -- 1 percent better is 1,000 percent better : relentless improvement -- Gain buy-in with heart-based momentum: storytell