Shortcut your startup : speed up success with unconventional advice from the trenches /
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Main Authors: | |
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Group Author: | |
Published: |
Gallery Books,
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Publisher Address: | New York : |
Publication Dates: | 2018. |
Literature type: | Book |
Language: | English |
Subjects: | |
Item Description: | Includes index. |
Carrier Form: | viii, 246 pages : illustartions ; 23 cm |
ISBN: |
9781501193361 (paperback) : 1501193368 (paperback) |
CLC: | F276.3 |
Call Number: | F276.3/R444 |
Contents: | Part 1: prelaunch -- Get into the trenches : investigation -- Know if you're a speedboat or a sailboat : business strategy -- Obsessively take advantage of your unfair advantages : market differentiation -- Part 2 : running the business -- Do what you do best, and outsource the rest : specialization -- Build in flexibility and a diversified focus : iterations and pivots -- Think milestones, not time : operational efficiency -- Nail it before you scale it : model refinement -- 1 percent better is 1,000 percent better : relentless improvement -- Gain buy-in with heart-based momentum: storytell |