Screen LibraryThe annual campaign
Expert advice for building and managing a well-run annual support campaign of a nonprofit organization. Nonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization. Centering...
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| Published: |
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| Literature type: | eBook |
| Language: | English |
| Series: |
AFP fund development series. Nonprofit essentials (John Wiley & Sons) |
| Subjects: | |
| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781118386248 |
| Summary: |
Expert advice for building and managing a well-run annual support campaign of a nonprofit organization. Nonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization. Centering on real-world campaigns and best practices in the 21st century for annual support, this book presents step-by-step guidance and practical tools including diagrams of annual campaign structures for use in local nonprofits, checklists for annual support campaigns, assessments for annual support campa. |
| Item Description: | Includes index. |
| Carrier Form: | 1 online resource (xx, 284 p.) : ill. |
| ISBN: |
9780470438633 (pbk.) 0470438630 (pbk.) 9781118386248 (electronic bk.) 1118386248 (electronic bk.) 9780470527153 (electronic bk.) 0470527153 (electronic bk.) |
| Index Number: | HG177 |
| CLC: | F275 |
| Contents: |
Front Matter -- What is the Annual Fund? -- Benefits of the Annual Campaign -- Assessing Campaign Readiness -- Developing the Case for Support -- Recruiting Volunteers -- Building your Campaign Teams -- Building Relationships and Asking for the Gift -- Planning and Evaluating your Campaign -- Index. 1. What is the annual fund? -- 2. Benefits of the annual campaign -- 3. Assessing campaign readiness -- 4. Developing the case for support -- 5. Recruiting volunteers -- 6. Building your campaign teams -- 7. Building relationships and asking for the gift -- 8. Planning and evaluating your campaign. |