Screen Library如何选择广告代理商 = Choosing & working with your advertising agency
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| Main Authors: | ; |
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| Published: |
中国商业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 213页: 图 ; 24cm |
| ISBN: | 978-7-5044-5981-7 |
| Index Number: | F713 |
| CLC: | F713.82 |
| Call Number: | F713.82/4837 |
| Contents: |
广告人必读经典 本书提供了客户选择广告代理商时最完整的思考方法，从选择初期须考虑之相关事宜，到决定候选名单、提案和酬劳支付的议定，本书均有详细说明。 |