Screen LibraryAttention and value : keys to understanding museum visitors /
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| Main Authors: | |
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| Published: |
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| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | 213 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781611322620 (hardback : alkaline paper) 1611322626 (hardback : alkaline paper) 9781611322637 (paperback : alkaline paper) : 1611322634 (paperback : alkaline paper) |
| Index Number: | AM7 |
| CLC: | G26-05 |
| Call Number: | G26-05/B624 |
| Contents: | Part 1. What We Know about Visitor Attention -- Introduction -- Early Studies -- Theories and Models -- Outcomes of Engaged Attention -- Overview of the Attention-Value Model -- Part 2. Understanding Value and Motivation -- Value as a Combination of Quality and Duration -- How Value Influences Choice of Text -- Predicting Engaged Attention to Exhibit Text -- Part 3. Ways to Promote Engaged Attention -- Visitor Self Guides -- Instructions to Describe/Compare Objects -- Label Placement -- Supplementing Audio with Text -- Large Interpretive Background -- Part 4. Promoting Engaged Attention thro |