Screen LibraryIn theaters everywhere : a history of the Hollywood wide release, 1913-2017 /
"This book tells the story of how the few became the many. It explores the contraction of the release cycle, the maximization of the marketing dollar, and the democratization of consumer access. Additionally, it offers a comprehensive list of wide releases and rebuts much of what previous schol...
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| Main Authors: | |
|---|---|
| Published: |
McFarland & Company, Inc., Publishers,
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| Publisher Address: | Jefferson, North Carolina : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"This book tells the story of how the few became the many. It explores the contraction of the release cycle, the maximization of the marketing dollar, and the democratization of consumer access. Additionally, it offers a comprehensive list of wide releases and rebuts much of what previous scholars have found"-- |
| Carrier Form: | v, 313 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references (pages 289-292) and index. |
| ISBN: |
9781476674148 (paperback) : 1476674140 (paperback) |
| Index Number: | PN1993 |
| CLC: | J909.712 |
| Call Number: | J909.712/H243 |
| Contents: | Introduction -- The jazz singer revolutionizes wide release, 1913-1936 -- World premieres at a city near you, 1937-1943 -- Quick money, 1944-1950 -- Taking stock, 1951-1955 -- Slowing down, speeding up, 1956-1959 -- The exhibitor fights back, 1960-1962 -- Downtown anchors aweigh, 1963-1965 -- Saturation re-think, 1966-1970 -- The road to Jaws, 1971-1975 -- The defining period for wide release, 1976-1979 -- We're gonna need a bigger boat, 1980-2017 -- Conclusion. |