Screen Library营销分析实务 = Analysis for marketing planning
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| Main Authors: | ; |
|---|---|
| Group Author: | ; |
| Published: |
企业管理出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2009 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 2版 |
| Series: |
派力营销图书 ; 258 |
| Subjects: | |
| Carrier Form: | 308页: ; 24cm |
| ISBN: | 978-7-80197-034-3 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/4564 |
| Contents: | 本书按照营销计划书的格式组织内容，探讨了营销决策过程中的营销计划分析，重点放在产品环境、顾客和竞争对手的资料分析上。 |