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Creating experiences in the experience economy

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Bibliographic Details
Group Author: Darmer Per 1956-; Sundbo Jon
Published: Edward Elgar,
Publisher Address: Cheltenham, UK
Publication Dates: c2008.
Literature type: Book
Language: English
Series: Services, economy, and innovation
Subjects:
Experience > Economic aspects
New products
Consumer behavior
Marketing > Psychological aspects
Carrier Form: vii, 262 p.: ill., maps ; 24 cm.
ISBN: 9781847209306 (hbk.)
1847209300 (hbk.)
Index Number: F713
CLC: F713.5-05
Call Number: F713.5-05/C912
Contents: Includes bibliographical references and index.

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