Screen Library广告文化选读
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| Main Authors: | |
|---|---|
| Published: |
武汉大学出版社
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| Publisher Address: | 武汉 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: |
Chinese English |
| Series: |
新视角英语文学与文化系列教材 |
| Subjects: | |
| Carrier Form: | 232页: 图 ; 21cm |
| ISBN: | 978-7-307-09163-4 |
| Index Number: | H319 |
| CLC: | H319.4:F713.80 |
| Call Number: | H319.4/1290-6 |
| Contents: |
封面英文题名：Selective reading for advertising studies 本书从文化研究角度出发编写材料；围绕性别身份、种族再现、青年文化时尚、消费与全球广告、广告绿色营销等专题组织内容。 |