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Hospitality marketing management

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Bibliographic Details
Main Authors: Reid Robert D
Group Author: Bojanic David
Published: J. Wiley,
Publisher Address: New York
Publication Dates: c2001.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Hospitality industry > Marketing
Food service > Marketing
Restaurants > Marketing
Carrier Form: xv, 432 p.: ill. ; 25 cm.
ISBN: 0471354627 (cloth : alk. paper)
Index Number: F719
CLC: F719
Call Number: F719/R357/3rd.ed.
Contents: Includes bibliographical references and index.

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