Destination branding:creating the unique destination proposition

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Bibliographic Details
Group Author: Morgan Nigel; Pritchard Annette; Pride Roger
Published: Butterworth-Heinemann,
Publisher Address: Oxford Boston
Publication Dates: 2002.
Literature type: Book
Language: English
Subjects:
Carrier Form: xviii, 204 p.: ill. ; 24 cm.
ISBN: 0750649941 (pbk.)
Index Number: F590
CLC: F590.8
F591
Call Number: F590.8/D476
Contents: Includes bibliographical references and index.