Cover is for reference only

Strategic new product development for the global economy

Saved in:
Bibliographic Details
Main Authors: Kono Toyohiro
Group Author: Lynn Leonard H
Published: Palgrave Macmillan,
Publisher Address: Basingstoke [England]
Publication Dates: 2007.
Literature type: Book
Language: English
Subjects:
New products > Management
Product management
Strategic planning
Business planning
International business enterprises > Management
Productontwikkeling
Marketing
Technische ontwikkeling
Carrier Form: xvi, 263 p.: ill. ; 23 cm.
ISBN: 0230001998 (hbk.)
9780230001992 (hbk.)
Index Number: F273
CLC: F273.2
Call Number: F273.2/K825
Contents: Includes bibliographical references (p. 238-245) and index.

Related Book Recommendations