Screen Library营销管理 = Marketing management
Saved in:
| Main Authors: | |
|---|---|
| Published: |
东北财经大学出版社
|
| Publisher Address: | 大连 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 446页: 图表 ; 26cm |
| ISBN: | 978-7-5654-0379-8 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/1135-3 |
| Contents: | 本书在广泛调研和分析的基础上,在篇章设计与内容安排上真正确立了顾客价值这一主线,并始终沿着理解价值、锁定价值、创造价值、传播价值、交付价值和提升价值的逻辑轨迹加以展开.全书共分为七个部分,共十七章。 |