Screen LibraryCultural heritage tourism : 5 steps for sucess and sustainability /
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success a...
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| Main Authors: | |
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| Published: |
Rowman & Littlefield,
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| Publisher Address: | Lanham, Maryland : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Series: |
American Association for State and Local History book series
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| Subjects: | |
| Summary: |
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. This book offers a five-step process to help planners, managers and community leaders attract visitors to a cultural heritage site, attraction, event or destination. |
| Carrier Form: | xxvi, 377 pages : illustrations, forms ; 27 cm. |
| Bibliography: | Includes bibliographical references (pages 339-342) and index. |
| ISBN: |
9781442278820 (hardcover) : 144227882X (hardcover) |
| Index Number: | G156 |
| CLC: | F590.75 |
| Call Number: | F590.75/H279 |
| Contents: | Cultural heritage tourism: an authentic place-based approach to economic development -- Identifying and assessing local heritage and culture -- Understanding visitor needs and expectations -- Determining visitor readiness -- Engaging diverse stakeholders -- Establishing a vision and plan for sustainability -- Setting policies and procedures to preserve and protect integrity -- Developing and enhancing authentic experiences -- Interpreting for engagement -- Funding your focus -- Marketing to visitors -- Managing for consistency, quality, and sustainability -- Delivering valued cultural herita |