破译报业腾飞的密码 = The key to soaring
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Main Authors: | |
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Published: |
红旗出版社
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Publisher Address: | 北京 |
Publication Dates: | 2012 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 425页: ; 23cm |
ISBN: | 978-7-5051-2258-1 |
Index Number: | G219 |
CLC: | G219.2 |
Call Number: | G219.2/2221 |
Contents: | 本书是一本探求报业发展规律的书。作者从理论上溯源,从实践中总结,用理论指导实践,以近30万字的篇幅,全方位展示了大众报业集团的战略、文化,办报理念和成功实践,破译报业腾飞的密码,揭示了传媒业经营管理的规律。 |