Marketing research

Saved in:
Bibliographic Details
Main Authors: Burns Alvin C
Group Author: Bush Ronald F
Published: Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2000.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Carrier Form: xxi, 699 p.: ill. (some col.) ; 26 cm. +l computer laser optical disc (4 3/4 in.)
ISBN: 0130144118
Index Number: F713
CLC: F713.52
Call Number: F713.52/B967/3rd.ed.
Contents: Includes bibliographical references (p. 677-689) and index.