Screen LibraryElectoral campaigns, media, and the new world of digital politics /
Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums--newspapers, radio, and television--as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Fac...
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| Group Author: | ; |
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| Published: |
University of Michigan Press,
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| Publisher Address: | Ann Arbor : |
| Publication Dates: | 2022. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums--newspapers, radio, and television--as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?--Publisher's description. |
| Carrier Form: | vi, 323 pages : illustrations, forms ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780472075188 0472075187 |
| Index Number: | JF1001 |
| CLC: | D034.4-39 |
| Call Number: | D034.4-39/E382 |
| Contents: | How digital media has changed elections : an introduction / David Taras -- Owning identity : struggles to align voters during the 2020 US presidential election / Daniel Kreiss and Shannon McGregor -- Trending politics : how the internet has changed political news coverage / Kevin Wagner and Jason Gainous -- Feminism, social media, and political campaigns : Justin Trudeau and Sadiq Khan / Kaitlyn Mendes and Diretman Dikwal-Bot -- A woman's place is in the (US) House : an analysis of issues women candidates discussed on Twitter in the 2016 and 2018 congressional elections / Heather K. Evans -- Two different worlds : the gap between the interests of voters and the media in Canada in the 2019 Federal election / Christopher Waddell -- The agenda-building power of Facebook and Twitter : the case of the 2018 Italian general election / Sara Bentivegna, Rita Marchetti, and Anna Stanziano -- "Many thanks for your support" : email populism and the People's Party of Canada / Brian Budd and Tamara A. Small -- Benjamin Netanyahu and online campaigning in Israel's 2019 and 2020 elections / Michael Keren -- Stabbed democracy : how social media and home videos made a populist president in Brazil / Francisco Brandao -- Memes, a new emerging logic : evidence from the 2019 British general election / Rosalynd Southern -- Populists and social media campaigning in Ukraine : the election of Volodymyr Zelensky / Larissa Doroshenko -- The changing face of political campaigning in Kenya / Martin Ndlela -- Social media as strategic campaign tool : Austrian political parties' use of social media over time / Uta Russmann -- Candidate, new media, and social media messaging in the early stages of the 2020 Democratic presidential primary / Chris Wells, Blake Wertz, Li Zhang, and Rebecca Auger -- Conclusion / Richard Davis. |