Screen LibraryDestination branding：creating the unique destination proposition
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| Group Author: | ; ; |
|---|---|
| Published: |
Butterworth-Heinemann,
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| Publisher Address: | Amsterdam |
| Publication Dates: | c2010. |
| Literature type: | Book |
| Language: | English |
| Edition: | Rev. 2nd ed. |
| Subjects: | |
| Carrier Form: | xxxvii, 314 p.: ill. ; 24 cm. |
| ISBN: |
9781856178204 (pbk.) 185617820X (pbk.) |
| Index Number: | F590 |
| CLC: |
F590.8 F591 |
| Call Number: | F590.8/D476/Rev.2nd.ed. |
| Contents: |
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004. Includes bibliographical references (p. 299-305) and index. Introduction / Nigel Morgan, Annette Pritchard and Roger Pride -- Branding the nation: the historical context / Wally Olins -- Nation brands and the value of provenance / Simon Anholt -- The country as brand, product and beyond: A place marketing and brand management perspective / Philip Kotler and David Gertner -- Meeting the destination branding challenge / Nigel Morgan and Annette Pritchard -- A political challenge. The case of New Zealand's Tourism Organisations / Chris Ryan and Anne Zahra -- Branding and national identity. The case of central and eastern Europe / Derek Hall -- The inter |