炒竞争对手的鱿鱼 = How to get your competition fired

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Bibliographic Details
Main Authors: 美 史旺兹 Schwantz, Randy ((美)兰迪·史旺兹(Randy Schwantz)著)
Group Author: 缪成石 (译)
Published: 广东经济出版社
Publisher Address: 广州
Publication Dates: 2007
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 202页: 照片 ; 24cm
ISBN: 978-7-80728-644-8
Index Number: F713
CLC: F713.3
Call Number: F713.3/5068
Contents: 本书介绍了革命性的“楔入法”营销策略,告诉你如何正视现任供应商的先天优势,巧妙挑起预期客户对现任供应商的不满。