Screen Library如何成为市场领袖 = The New Market Leaders:Who's Winning and How in the Battle for Customers
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| Main Authors: | ; |
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| Group Author: | ; |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2003 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 248页: ; 20cm |
| ISBN: | 7-111-12393-X |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/5224 |
| Contents: | 本书作者提出了衡量企业成功的全新标准——销售增长指数与市值指数；另又列出了当今全球最有影响力的100家企业，并举例说明了这些企业如何在顾客稀缺的时代，通过为顾客创造更大的价值，扭转顾客不足的现状，成为真正的市场领袖。 |