The social license how to keep your organization legitimate /

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their...

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Bibliographic Details
Main Authors: Morrison, John
Published:
Literature type: Electronic Software eBook
Language: English
Subjects:
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9781137370723
Summary: A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
'Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral part of their core business strategies.' -Paul Polman, CEO, Unilever plc "John Morrison has led significant initiatives on business and human rights over recent years. Now his book takes some of that collective experience and orders it conceptually in a way that is accessible and makes an important point about the social licence of corporations to operate." - Mary Robinson, former President of Ireland; United Nations Special Envoy on Clim
Item Description: Electronic book text.
Epublication based on: 9781137370716.
Carrier Form: 202 p. : 1 maps.
ISBN: 9781137370723 :
1137370726 :
CLC: F270-05
Contents: PART I: INTRODUCTION 1. Macondo 2. The Social Licence 3. What's wrong with CSR? PART II: THE FOUNDATIONS 4. Legitimacy - Who Can and Who Cannot Have a Social Licence 5. Trust - Confidence in the Relationship with Those Affected 6. Consent - Granting Necessary Permissions for an Activity PART III: MAINTAINING THE SOCIAL LICENCE 7. Benefits - the Delivery of Sufficiently Positive Outcomes for All Concerned 8. Power, Knowledge and Participation - Equity Among All Parties 9. Transparency and Accountability - the Ability to Hold Parties Responsible 10. Prevention and Remedies - Protecting Victims