医聊:医药代表拜访指南 = The doctor as customer:a guide for pharmaceutical representatives
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Main Authors: | |
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Group Author: | ; |
Published: |
电子工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2021 |
Literature type: | Book |
Language: | Chinese |
Edition: | 2版 |
Series: |
医药营销管理系列丛书 |
Subjects: | |
Carrier Form: | 29,186页: 图 ; 24cm |
ISBN: | 978-7-121-38726-5 |
Index Number: | F724 |
CLC: | F724.73-62 |
Call Number: | F724.73-62/3181 |
Contents: | 本书从医生的角度,讲述了作为医药代表业务拜访对象的医生们的培养方法、思维模式和处方习惯;针对医生们的特点,医药代表应具备的素质和能力、在拜访医生时常犯的错误,以及需要掌 |