New economy expression:redefining marketing in the multichannel age

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Bibliographic Details
Main Authors: Mercer David (David Steuart)
Published: Wiley,
Publisher Address: Chichester New York
Publication Dates: 2001.
Literature type: Book
Language: English
Series: New economy excellence series
Subjects:
Carrier Form: ix, 274 p.: ill. ; 22 cm.
ISBN: 0471500089
Index Number: F713
CLC: F713.36-36
Call Number: F713.36-36/M554
Contents: Includes bibliographical references (p. [263]) and index.