Screen LibrarySustainable innovation : trends in marketing and management /
In todays ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organizati...
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| Group Author: | ; ; ; |
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| Published: |
Palgrave Macmillan,
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| Publisher Address: | Cham : |
| Publication Dates: | [2020] |
| Literature type: | Book |
| Language: | English |
| Series: |
International marketing and management research
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| Subjects: | |
| Summary: |
In todays ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relatio |
| Carrier Form: | xxvii, 154 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783030304201 (hardback) : |
| Index Number: | HD45 |
| CLC: | F273.1 |
| Call Number: | F273.1/S964 |