Screen Library报纸分类广告经营管理 = The marketing and management of newspaper classified ads
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| Main Authors: | ; |
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| Published: |
南方日报出版社
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| Publisher Address: | 广州 |
| Publication Dates: | 2006 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 335页: ; 25cm |
| ISBN: | 7-80652-513-0 |
| Index Number: | F713 |
| CLC: | F713.82 |
| Call Number: | F713.82/7212 |
| Contents: |
中国第一本分类广告著作 本书从三个方向对报纸分类广告进行了梳理：报纸分类广告的基础理论构建、报纸分类广告经营策略研究和报纸分类广告经营管理研究。 |