Screen LibraryOn message : precision communication for the digital age /
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| Main Authors: | |
|---|---|
| Published: |
Kogan Page Limited,
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| Publisher Address: | London : |
| Publication Dates: | 2013. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | x, 181 pages : illustrations ; 22 cm |
| ISBN: |
9780749464875 (pbk.) : 0749464879 (pbk.) |
| Index Number: | HF5718 |
| CLC: | F713.36 |
| Call Number: | F713.36/T385 |
| Contents: | Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales ... |