Platform revolution : how networked markets are transforming the economy and how to make them work for you /

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.

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Bibliographic Details
Main Authors: Parker, Geoffrey (Geoffrey G.) (Author)
Group Author: Van Alstyne, Marshall; Choudary, Sangeet Paul
Published: W.W. NORTON & Company,
Publisher Address: New York, NY :
Publication Dates: [2016]
Literature type: Book
Language: English
Edition: First edition.
Subjects:
Summary: An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
Carrier Form: xiii, 336 pages : illustrations ; 25 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780393249132
0393249131
Index Number: HF5415
CLC: F713.365.2
Call Number: F713.365.2/P239
Contents: Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.