Business model innovation : a blueprint for strategic change /
"The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning busines...
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Main Authors: | |
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Published: |
Cambridge University Press,
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Publisher Address: | Cambridge, United Kingdom : |
Publication Dates: | 2024. |
Literature type: | Book |
Language: | English |
Subjects: | |
Summary: |
"The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation"-- |
Carrier Form: | xv, 289 pages : illustrations, forms ; 24 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781009181716 1009181718 |
Index Number: | HD58 |
CLC: | C936 |
Call Number: | C936/V446 |