Screen LibraryBusiness model innovation : a blueprint for strategic change /
"The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning busines...
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| Main Authors: | |
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| Published: |
Cambridge University Press,
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| Publisher Address: | Cambridge, United Kingdom : |
| Publication Dates: | 2024. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation"-- |
| Carrier Form: | xv, 289 pages : illustrations, forms ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781009181716 1009181718 |
| Index Number: | HD58 |
| CLC: | C936 |
| Call Number: | C936/V446 |