Screen LibraryConsumer information systems and relationship management : design, implementation, and use /
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
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| Corporate Authors: | |
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| Group Author: | ; ; |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | 2013. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4082-5 |
| Summary: |
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher. |
| Carrier Form: | PDFs (201 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466640832 (ebook) |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Contents: | Consumer information systems development: challenges for cross-disciplinary research / Tuure Tuunanen, Michael D. Myers, Harold Cassab -- Consumer information systems as services: a case study of the IPTV providers / Martin Bastek, Tuure Tuunanen, Lesley Gardner -- A service-oriented approach towards real time financial news analysis / Calum S. Robertson, Fethi A. Rabhi, Maurice Peat -- Social media marketing: challenges and opportunities in the Web 2.0 marketplace / Efthymios Constantinides -- Value co-creation in cloud services / Ammar Rashid, William Yu Chung Wang, Felix B. Tan -- Customer involvement through online communities / Olga Sasinovskaya, Hel en Anderson -- The strategic value of consumer information systems: changing the face of business and consumer connections at Nike / Paul Scifleet, Angela Lin -- Web experience effects in a virtual shopping interaction environment / Carlota Lorenzo-Romero, Efthymios Constantinides, Miguel A. G omez-Borja -- Electronic word-of-mouth (eWOM) and its influence on book purchasing decisions: a study of the Anobii Digital Bookshelf / Angela Lin, Jonathan Foster -- What do Chinese fashion consumers talk about when they talk about fashion?: exploring diffusion of innovation in a networked information economy / Jonathan Foster -- Valorising the cultural content of the commodity: on immaterial labour and new forms of informational work / Jonathan Foster. |