Screen LibraryA smile in the mind : witty thinking in graphic design /
This book analyses the thought processes behind witty thinking images. The authors show how to make the case for witty solutions, and, through a series of interviews with top graphic designers, suggest how to get ideas.
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Phaidon Press,
|
| Publisher Address: | London : |
| Publication Dates: | 1996. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
This book analyses the thought processes behind witty thinking images. The authors show how to make the case for witty solutions, and, through a series of interviews with top graphic designers, suggest how to get ideas. |
| Item Description: | Reprinted in paperback 2011. |
| Carrier Form: | 240 pages : illustrations (some color) ; 30 cm |
| Bibliography: | Includes bibliographical references (page 240) and indexes. |
| ISBN: |
9780714838120 0714838128 |
| Index Number: | NC997 |
| CLC: | J534 |
| Call Number: | J534/M114 |
| Contents: | Part 1. Foreword / Edward de Bono -- Introduction -- The case for wit -- Part 2. Different types of wit -- Part 3. Items that use wit -- Part 4. Businesses that use wit -- Part 5. Witty designers: 'How I got the idea'. |