Screen LibraryThe future of pharma：evolutionary threats and opportunities
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| Main Authors: | |
|---|---|
| Published: |
Gower,
|
| Publisher Address: | Farnham, Surrey Burlington, VT |
| Publication Dates: | c2011. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | vi, 194 p.: ill. ; 26 cm. |
| ISBN: |
9781409430315 (hbk. : alk. paper) 1409430316 (hbk. : alk. paper) |
| Index Number: | F407 |
| CLC: | F407.7 |
| Call Number: | F407.7/S643 |
| Contents: |
Includes bibliographical references and index. Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry ... |