Cover is for reference only

Blockchain technology and applications for digital marketing /

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

Saved in:
Bibliographic Details
Group Author: Bansal, Rohit, 1982-; Malyadri, Pacha, 1958-; Singh, Amandeep, 1982-; Pervez, Asif, 1988-
Published: IGI Global, Business Science Reference,
Publisher Address: Hershey, PA :
Publication Dates: [2021]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Internet marketing.
Blockchains (Databases)
Summary: "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
Item Description: "Premier Reference Source"--cover.
Carrier Form: xxiv, 329 pages : illustrations, forms ; 27 cm.
Bibliography: Includes bibliographical references (pages 286-318) and index.
ISBN: 9781799880813
1799880818
Index Number: HF5415
CLC: F713.36
Call Number: F713.36/B651

Related Book Recommendations