Blockchain technology and applications for digital marketing /
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
Saved in:
Group Author: | ; ; ; |
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Published: |
IGI Global, Business Science Reference,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2021] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Summary: |
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- |
Item Description: | "Premier Reference Source"--cover. |
Carrier Form: | xxiv, 329 pages : illustrations, forms ; 27 cm. |
Bibliography: | Includes bibliographical references (pages 286-318) and index. |
ISBN: |
9781799880813 1799880818 |
Index Number: | HF5415 |
CLC: | F713.36 |
Call Number: | F713.36/B651 |