金融服务营销
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Main Authors: | |
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Published: |
化学工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2019 |
Literature type: | Book |
Language: | Chinese |
Edition: | 2版 |
Subjects: | |
Carrier Form: | 321页: ; 26cm |
ISBN: | 978-7-122-32851-9 |
Index Number: | F830 |
CLC: | F830.9 |
Call Number: | F830.9/4434-4 |
Contents: | 本书将金融营销理论重新梳理,把营销知识、金融知识融合到每一章内容之中。内容涉及:客户经理、金融营销战略、客户调研、营销环境分析等。 |