2006 AMA Winter Educators' Conference:marketing theory and applications

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Bibliographic Details
Corporate Authors: AMA Winter Educators' Conference (2006); American Marketing Association.
Group Author: Cron William L., 1949-; Low George S.; (George Solon)
Published: American Marketing Association,
Publisher Address: Chicago, Ill.
Publication Dates: c2006.
Literature type: Book
Language: English
Subjects:
Carrier Form: xix, 278 p.: ; 28 cm.
ISBN: 0877573190
Index Number: F713
CLC: F713.5-532
F713.50-532
F713.52-532
Call Number: F713.5-532/A512-1/2006
Contents: "Volume 17."
Includes bibliographical references and index.